Business

The Center of Daily Life,
Fun Lifestyle Platform Starting Your Day

GS25, maintaining the pride of Korea's homegrown brand, has established itself as the top convenience store brand in Korea with the highest individual store profitability. This results from consistently adhering to the franchise business principle of "increasing profitable stores." This success is reflected in accolades from reputable external organizations, including 16 consecutive years as "Korea's Most Respected Company" and 19 total wins for first place in the Korean Service Quality Index (KS-SQI).

GS25, Growing into a global brand

GS25 has made a leap forward into a global brand beyond Korea based on the independently developed brand and operating system, differentiated online and offline convergence experience, the philosophy "the success of individual franchise owners should come first”.GS25 opened first store in Vietnam in 2018 and currently operating 120 stores. GS25 is solidifying its position as a number one convenience store brand in Vietnam and has continued to grow rapidly. Based on the success experience in Vietnam, GS25 opened its first store in Mongolia in May. GS25 is gaining great love and popularity from Mongolians as a result of its efforts to introduce differentiated products and thorough localization. GS25 will continue to expand to the global market.

A Brand Offering Fresh Happiness
GS THE FRESH

Launched in 1974 as Lucky Superchain Co., Ltd., LG Supermarket changed to GS Supermarket with the establishment of GS Group. In 2019, it was reborn as "GS THE FRESH" to transform into a "lifestyle market where life's values are enjoyed."
GS THE FRESH, with its values of Friendly, Fresh, and Fun, aims to be a store close to customers' lives, offering fresh and diverse products along with friendly service, pursuing a shopping culture that is familiar, swift, convenient, and enjoyable for customers.

GS THE FRESH, meeting customers again under a new name, promises to unfold a shopping culture that brings fresh happiness and greater customer satisfaction.

Making Every Moment Valuable for Customers
GS SHOP

GS SHOP introduced TV shopping to Korea for the first time in 1995.
Starting with TV shopping, we provide the best products to customers through various sales channels, including Internet, mobile, and data home shopping.

We will continue striving to provide differentiated customer services through GS SHOP's accumulated know-how and customer data analysis, ensuring customers feel value throughout their purchasing process.